Last Friday I stopped by the Evanston Art & Big Fork Festival to check out Guaclandia, a small portion of the festival being spun as a “fun and immersive avocado experience.”

That was a bit of an oversell. The entirety of Guaclandia was a school bus emblazoned with letters advertising Wholly Guacamole—a company specializing in flavored guacamole dips—and an avocado-green ball pit (see what they did there) that spilled out the back.…

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Source: https://www.chicagoreader.com/Bleader/archives/2018/08/21/guaclandia-made-about-as-much-sense-as-a-guacamole-themed-instagram-trap-can-make