We spent part of our summer vacation in the Languedoc-Roussillon. The region is famous for its wines, especially the reds and rosé (which we sampled – generously…), while it was once the most popular apéritif in the world, selling over 30 million bottles annually, Byrrh is also made in the region but nowadays less well-known. In fact, if you order a Byrrh in France, more often than not, you might be brought a glass of bière, unless your ear for French is pretty good as it’s pronunciation is close to ‘beer.’ (I once had to point it out on the menu at a wine bar in Paris, as the waiter had no idea what I was talking about.) There’s no beer in Byrrh, but there’s plenty of flavor in this iconic French apéritif.

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Source: https://www.davidlebovitz.com/byrrh-cassis-aperitif-creme-de-cassis-blackcurrant-cocktail-recipe/