And how not to. Maybe you heard about the launch and abrupt crash last weekend of Peachy Vegan Ice Cream, a popsicle cart that announced its arrival on Instagram in the shadow of the Illinois Centennial Monument in Logan Square.… 
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Source: https://www.chicagoreader.com/chicago/this-is-how-you-launch-a-vegan-ice-cream-company/Content?oid=81530019
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