Fall is here, and your Instagram feed is probably full of people enjoying pumpkin spice lattes. Each year, Starbucks mounts a campaign to make the return of the PSL a major holiday not unlike Christmas. The Starbucks campaign is so successful that Adweek did an entire study on the phenomenon in 2016…
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Source: https://www.miaminewtimes.com/restaurants/florida-hates-pumpkin-spice-lattes-10812126
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