After Jay-Z invested money in the restaurant, sales increased by 60 percent.
When mogul Jay-Z invested money in his cousin’s wing spot, Buffalo Boss in Brooklyn, in 2011, owner Jamar White told the New York Post a “Jay-Z effect” took place and sales increased by 60 percent.
White, who is Jay-Z’s first cousin, rode that momentum to open two more located in Harlem and the Barclays Center, and now his first New Jersey location is set to open later this month on Feb. 22 in the Newport Centre dining pavilion in Jersey City, according to the mall’s website.
Jersey Digs first reported the opening.
According to the announcement on the mall’s website, White and co-founder Ronald Lee “wanted to create a wing based concept restaurant like no other” by offering a variety of sauces (12) to lather on top of their chicken (which is vegetarian-fed and free from antibiotics or growth hormones).
There are two categories of wing sauces: “Heaven sauces,” which are sweet and savory and includes options like lemon pepper and honey BBQ, and hot and spicy “Hell Sauces,” like Blazin BBQ and N’Sinerator (their hottest).
While primarily a wing joint, Buffalo Boss also serves salads, chicken and vegetarian wraps, sweet potato fries, and desserts like fried Oreos and Pop-Tarts.
The Jersey City location will have self-service kiosks to order and track your order.
When interviewed by the New York Post in 2011, White would not disclose how much money Jay-Z invested in Buffalo Boss.
Joe Atmonavage may be reached at jatmonavage@njadvancemedia.com. Follow him on Twitter @jatmonavageNJ. Find NJ.com on Facebook
